INTERSTITIAL ADS: A LOOK AT THEIR INFLUENCE AND PERFORMANCE

Interstitial Ads: A Look at their Influence and Performance

Interstitial ads present a common form of online advertising that appear during user interactions, such as concluding a level in a game or viewing a web page. These full-screen ads usually require user attention for a short period before allowing them to continue with their activity. While certain users find them disruptive, interstitial ads prove

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